CDC Survey Project
This project was a partnership between CDC and Family Voices National Center on Family/Professional Partnerships to gather information on families' attitudes towards the FLU and FLU prevention. The results will help CDC better inform and educate families of children with special healthcare needs about the FLU.
Process:
- NCFPP worked with CDC to design a focus group protocol
- NCFPP worked with Family-to-Family Health Information Centers (F2Fs) to recruit families to participate in 13 focus groups in 4 states;
- NCFPP helped to design a family-friendly survey to obtain family perspective on flu and flu treatment (including translating the survey in to Spanish and identifying a protocol to allow familieswithout internet access to participate); developed a dissemination toolkit to promote the survey; and
- NCFPP worked with F2F’s to outreach to families to complete survey.
Survey was completed by over 3000 families in early Fall 2011, including over 300 in Spanish—highest response recorded by survey subcontractor, Oak Ridge Institute for Science and Education (ORISE) in past 10 years.
Additional information from CDC using the results of the survey and focus groups will be posted when available.
Following completion of this process, the NCFPP participated in a Twitter chat on September 18, 2012 to get the word out about flu prevention, particularly for children with high risk conditions. The CDC provided analysis of the chat, noting that the potential reach—the number of people who were potentially exposed to the twitter content—of this particular chat was an astounding 12,276,004! Even adjusting for people receiving multiple tweets, the potential reach was estimated at over 1.6 million. Additional information about this unique partnership to help families can be found in the October 2012 issue of Friday's Child or in the CDC press release.
